Aww. It looks like little Barack Hussein Obama has really pissed off his lapdogs in the press. They are so mad that he shut them down during his Florida golf vacation this past weekend they are out throwing tantrums like little spoiled children. Politico is beyond pathetic in their sucking up to Obama, and is in bed with NBC. But Politico propagandists Jim Vandehei and Mike Allen have written an article entitled: Obama, the puppet master. They begin their whiny story with:
President Barack Obama is a master at limiting, shaping and manipulating media coverage of himself and his White House.
Wow, really? Like no duh! This is somehow news? Leftists are just discovering this now? They really are slow.
In a way, I?m kind of glad Obama treated the dirtbag press like he did this weekend. Good for you Mr. President. Screw the corrupt lap dog media. Don?t worry. In another day or two, they?ll be back giving Obama tongue baths.
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Weekend Highlights: Greenlight Capital, Einhorn investment firm, says Apple is breaking "law by packaging a measure to limit the offering of preferred shares with other matters up for a shareholder vote"; Apple and Samsung have finally identified products in their patent infringement case; Mike Elgan thinks Samsung so wants to be like Apple that their envy could ultimately wreck them; 9 to 5 Mac posts videos from inside Apple's reseller program from 2007; iMore presents their "ultimate guide" to the Calendar app, also offers a tutorial on creating, editing, deleting evens; Tim Cook is not the reason for Apple's stock decline argues Ashraf Eassa over at Seeking Alpha, rather, it is "the harsh competitive realities of the consumer electronics market"; MG Siegler at TechCrunch believes Apple's fall Apple TV lineup will see Nat Brown's belief that Apple could rule gaming come true, not by directly challenging the consoles, but by changing the rules; Andrew Stevenson of Neowin prognosticates Apple's future, expresses concern the current executive direction is "going down the same path that got Apple in trouble" requiring Microsoft bailout in the 90's; Apple files 21 page document explaining to court why Einhorn lawsuit is a waste of time; Adobe releases Photoshop 1 source code; yet another Mac Gmail client reviewed: Email Pro for Gmail; Mactuts+ explains how to boost performance of your Mac; got kids? The Mac Observer walks through setting up iTunes allowances for them; memeburn explains WebKit; Jony Ive receives BBC's gold Blue Peter badge, "the greatest accolade in UK children's TV"; analyst says Microsoft passing up a boatload of cash by not releasing an Office for iPad app; Staples next retail stores to start selling Apple kit in Canada, US; John Browett lands on his feet from Cupertino to the UK as CEO of Monsoon Accessorize; Technology Review feature on the Nest thermostat boys, former iPhone/iPod creators, and how they plan to connect the rest of your house; Piper Jaffray believes Apple will release new iPad body styles in April, still thinks media event likely; Apple to release iOS 6.1.2 on 20 Feb, according to German site, ifun, fixing passcode unlocking flaw, more on the hack in our Hardware/Software section; ReadWrite has a handy chart showing how fixable popular gadgets are; new iOS weather app, Haze, reviewed at Engadget, The Verge; Jonny Evans on forthcoming iWatch competition from Samsung; App Advice says despite popularity of daily Apple rumors, focusing on them is a "dangerous game"; skeuomorphism? Fuhgeddaboudit, "the digital world is getting flatter", says Brian Proffitt; Henry Blodget says if the report that Apple has delayed the rumored large-screen iPhone to 2014 is true, then "Apple may be hosed".
This weekend's MacUpdate Promo offers 50% savings on MacFamilyTree 6.3.6. "MacFamilyTree creates amazing, interactive relationship charts and family trees based on your family history. Input family members and key events in your family's history then attach pictures, scanned documents, and notes to create an immersive and insightful look at your past."
Welcome to MacSurfer's Headline News! Is this the headline you are looking for?
Sat Feb 16
"Apple's new iPad ad campaign promotes 300,000 apps 'for everything you love'" AppleInsider
9:42 PM
"Apple's new iPad ad campaign promotes 300,000 apps 'for everything you love'"?AppleInsider?9:42 PM
"How Apple got serious about style: 'Design Forward,' a book debuting in the U.S. today, reveals Frog Design founder Hartmut Esslinger's challenges helping to transform Apple product design in the 1980s and beyond. Here, a look inside."?CNET News?8:20 AM
"A look at Apple's reseller program circa 2007 [Video]?9 to 5 Mac?8:16 AM
"Apple's Jony Ive Picks Up The Ultimate Accolade... A Gold Blue Peter Badge"?Forbes?8:52 AM
"The Best Apple Reporter In The World Is A 19-Year-Old College Freshman At Michigan"?Business Insider?9:10 AM
"In Terms Of Web Traffic, iPhone 5 Leads Samsung Galaxy S III ... But Just Barely"?App Advice?8:25 AM
"Staples to begin carrying Apple devices"?SlashGear?4:41 PM
"Apple Wouldn't Give Its Blessing, So Two Guys Built An Apple Museum On Their Own"?Business Insider?8:46 AM
"China New Year Retail Sales Growth Slows on Austerity" ["Sales of 'high end' electronics, including Apple Inc.'s iPad and iPhone, jumped 36 percent in shops monitored by the ministry in the eastern city of Nanjing, according to the statement."]?Bloomberg?8:30 AM
"Portland's 'financial technology' cluster aims to simplify online commerce" ["Taking design cues from Apple and inspiration from social media, a Portland startup called Simple Finance Technology Corp. hopes to create a more straightforward, low-fee form of banking designed for a generation accustomed to continuous connectivity, their gadgets always within arm's reach."]?The Oregonian?8:27 AM
"Apple's Sir Jonathan Ive gets gold Blue Peter badge"?Telegraph?2/15
"Apple's Jony Ive receives the greatest accolade in UK children's TV: A golden Blue Peter badge"?The Next Web?2/15
"Apple's Sir Ive honored with BBC kids TV's greatest honor, the gold Blue Peter badge (Video)"?Engadget?2/15
"Samsung starting to catch up to Apple on the mobile web as iPhone traffic share drops"?VentureBeat?2/15
"Android and iOS have a duopoly in the smartphone marketplace."?Digital Trends?2/15
"Apple tech Found On Android: Passbook gets pay-by-bonk/While Apple and its Android rivals fight like cat and dog over smartphones, one piece of mobile technology from the iPhone maker has wound up on Google-powered devices."?The Register?2/15
"Kiwi cops to buy 6,500 iPhones, 3,900 iPads: Smartphones and fondleslabs will do the work of 345 officers"?The Register?2/15
"Staples Likely To Begin Selling Apple Products In Canada And US Soon"?App Advice?2/15
"Apple Products May Finally Go On Sale at Staples Stores in US"?Mashable?2/15
"Cider store The Apple Shop forced to change name after numerous calls from disgruntled iPhone and iPad owners"?Digital Trends?2/15
"Apple store forced to change its name"?CNET News?2/15
"Apple Customers Push Cider-Selling 'Apple Shop' to Change Name"?The Mac Observer?2/15
"Australia Is Killing 1,300 iMac G4s After They Lasted A Full Decade"?Cult of Mac?2/15
"Ousted Apple retail boss John Browett becomes chief executive at Monsoon Accessorize"?Macworld UK?2/15
"Former Apple Executive Browett Joins Fashion Chain Monsoon"?Bloomberg?2/15
Non-Apple News
"Report: Google Will Open Its Own Branded Stores by Year End"?MacTrast?11:52 AM
"The iPod of ThermoStats: The iPod is a tough act to follow. But Tony Fadell, one of its creators, and a team of other Apple vets have used a holistic software and hardware approach to design?of all things?the iPod of home thermoStats."?Barron's?8:22 AM
"Preparing for War, Valve Launches Steam for Linux"?Wired?2/15
"Archos unveils 116 Platinum Android tablet with 11.6-inch IPS display for $349"?ZDNet?2/15
"Control your office door lock from cloud, smartphone"?ZDNet?2/15
"Finally, a Trash Can on Wheels That Automatically Catches Your Trash"?Techland?2/15
"Firm moves to trademark 'Python' name out from under the language: Open-sourcers struggle against hostile snake snatch"?The Register?2/15
"Two Linux tablet projects take a step forward: As the PengPod line begins shipping, the KDE-powered 'Vivaldi' tablet sets a May target."?PCWorld?2/15
"Take your smartphone to lunch and let it pay for you"?TechHive?2/15
"Google CFO: We want to fix 'broken' world"?ZDNet?2/15
"Google Play shares too much personal info, app developer says"?CSO?2/15
"Buffalo sets Feb. launch date for 'world's fastest' external PC hard drive"?IDG News Service?2/15
"Steam lands on Linux, revving up for a living room battle"?PCWorld?2/15
"Valve opens Linux video game store"?BBC?2/15
"Amazon Takes Redshift, Its Cloud-Based Data Warehouse Killer, Global"?TechCrunch?2/15
"Amazon's cloud-based data warehouse Redshift becomes generally available: The data warehouse service costs from US$0.85 per hour on-demand"?IDG News Service?2/15
"Facebook highlights privacy protection for minors on Graph Search"?CNN?2/15
"Podcast: Inside the world of a prolific iPhone app maker"?GeekWire?11:56 AM
"Macworld 2013 ? Kanex' mySpot Gives You A Simple, Private WiFi Network In Your Hotel Room"?MacVoicesTV?7:41 PM
"Projectbook Organizes and Integrates Your Project Documents and Assets"?MacVoicesTV?9:03 AM
"Gene Steinberg meets Adam Engst, of TidBITS and Take Control Books, and Daniel Eran Dilger, of Roughly Drafted and AppleInsider, this week on The Tech Night Owl LIVE!"?The Tech Night Owl LIVE?2/15
"iWatch Fever: Why This Round Of Rumors Might Actually Be True On The CultCast"?Cult of Mac?2/15
"Macworld 2013 ? BigDay Helps You Give and Get The Gifts You Really Want On Special Occasions"?MacVoicesTV?2/15
"Macworld 2013 ? Dolly Drive Expands Into Dolly Space, on MacVoices"?MacVoicesTV?2/15
"Map of the day: Apple Inc.'s Asian supply chain"?Fortune?2:23 PM
"New Model (Early 2013) Retina MacBook Pros use some upgraded internal parts"?9 to 5 Mac?8:26 AM
"Analyst sees new iPad design in April 2013"?TG Daily?11:58 AM
"Full-size iPad redesign coming this spring?"?T3?11:55 AM
"Apple Software Update Could Disable Counterfeit Lightning Connectors"?iPhone Alley?8:16 AM
"New iMac Now Being Offered In Apple Refurbished Program"?AppleBitch?8:01 AM
"Piper Jaffray says Apple media event still likely by April, sees 'new iPad body styles'"?AppleInsider?2/15
"Apple may update iPad design this spring, Munster says: Piper Jaffray analyst Gene Munster believes Apple will redesign the larger iPad to make its body similar to the iPad Mini. But he doesn't expect any major products this spring."?CNET News?2/15
"New Apple updates likely in spring: Piper Jaffray"?MarketWatch?2/15
"Apple event 'likely' in March or April for iPad, analyst says"?Los Angeles Times [Paid Membership Required]?2/15
"Apple to release iOS 6.1.2 to address passcode vulnerability by February 20 -report"?AppleInsider?2/15
"iOS 6.1.2 to Address Exchange and Passcode Bugs Reportedly Coming Early Next Week"?MacRumors?2/15
"iOS 6.1.2: Will Fix Exchange, Lockscreen Issues"?Tapscape?2/15
"Apple To Reportedly Fix Lockscreen Exploit Next Week With iOS 6.1.2"?Macgasm?2/15
"You may Rocksteady all night long with this wireless speaker"?AppleDailyReport?2/15
iPad/iPhone/iPod touch Apps
"Calendar: The ultimate guide"?iMore?8:16 AM
"NaturalReader Converts Documents & Web Page Text To Natural-Sounding Speech On iPhone"?AddictiveTips?8:18 AM
"Useful Photography App for the iPhone: Wood Camera"?eXtensions?8:00 AM
"Haze: a gorgeous gesture-controlled weather app for minimalists"?iDownload Blog?8:36 AM
"Save battery life at night with AirplaneScheduler"?iDownload Blog?8:36 AM
"TuneIn Radio for iOS review: TuneIn isn't perfect, but it's pretty close"?CNET Reviews?2/15
"Fooducate review: Best food rating app for iPhone"?iMore?2/15
"Kindle App Vs. iBooks. (Spoiler: They're Virtually Identical Now!) [Feature]?Cult of Mac?2/15
"Haze for iOS launches, clears the visual clutter of weather apps (hands-on) Mobile"?Engadget?2/15
"Haze for iPhone is a fun and attractive way to check the weather: Another entrant tries its hand at replacing the age-old Weather app on your iPhone"?The Verge?2/15
"This Is Just What The World Needs. Yet Another Free Photo App For The iPhone (get it anyway)"?Mac 360?2/15
"Tech Minute: Apps to reduce paper waste" [Video Report]?CNET News?2/15
"Appidemic: Cordy 2 for iPhone, iPad and iPod touch"?AppleTell?2/15
"Appidemic: Pixel People for iPhone, iPad, and iPod touch"?AppleTell?2/15
"Review: 'Dragon' Up for iPhone is disgustingly good"?Digital Trends?2/15
"'QuestLord' Review - A Newbie Friendly First-person Adventure"?Touch Arcade?2/15
How-To/Tutorial
"Conceptualize your compositions to improve your iPhone photography"?iDownload Blog?8:36 AM
"How to create, edit, and delete Calendar events on your iPhone or iPad"?iMore?8:31 AM
"How To Use Mailbox, The New Email App For iPhone Everyone Is Talking About"?Business Insider?8:28 AM
"How to Connect an iPad to a Wi-Fi Network"?Macinstruct?2/15
Tips
"Ask Rick: how can I get emails on my iPad? A reader is having trouble picking up Virgin emails on his iPad."?Telegraph?8:25 AM
"Know Who is Calling Even if iPhone is Silent with Custom Vibration Alerts"?OS X Daily?2/15
"More than five family devices sharing a single iTunes account Article"?iLounge?2/15
"Added features when using Stocks app in landscape mode"?Mac OS X Hints?2/15
"New Apple Television Concept [Video]?iClarified?9:01 PM
"Apple iOS: The Best and Worst of"?YugaTech?8:15 PM
"Why An Apple iCar Is Actually a Great Idea"?Cult of Mac?2:35 PM
"The Macalope Weekly: It could've been worse"?Macworld?11:58 AM
"Investing in the Future of Television and Entertainment"?The Motley Fool?11:56 AM
"Tick tock: why timing your Mac hardware upgrades makes good sense"?GigaOM?11:52 AM
"Why would Apple make an iPhone mini? The Ars OpenForum discusses"?Ars Technica?9:19 AM
"The Coming Smartphone Slowdown"?Barron's [Paid Membership Required]?8:51 AM
"Now we know why Apple was leaking stupid iWatch rumors: Samsung's releasing one"?VentureBeat?2/15
"Institutional Selling Demonstrates Depth of $AAPL Ignorance"?The Mac Observer?2/15
"Rumored HTC handset looks even more like an iPhone 5 in leaked photo"?AppleInsider?2/15
"Always Beaten: In thinking about the latest round of rumors of another company supposedly 'beating' Apple to a market in which Apple hasn't entered yet, I remembered how this sort of scenario happened many times in the past. I wanted to understand if 'beating to the punch' is really the parameter we should be looking at."?MacStories?2/15
"Apple Analysts: An Unfortunate Rumor Mill Love Story"?MacTrast?2/15
"How a Fake Story About Apple's Fake Jobs Turned into the Truth"?The Atlantic Wire?2/15
"Does Apple Pay Enough Attention To Security? Maybe Not"?Forbes?2/15
"Apple Stores are prospering, but the SVP of Retail slot seems to be a tough sell"?GigaOM?2/15
"Flaws in iOS 6.1 May Bruise Apple's Business Appeal"?MacNewsWorld?2/15
"Apple iWatch Vs. Smartwatches Past And Present" [Slideshow]?InformationWeek?2/15
"Apple's Next Great Thing(s) Will Revolutionize TV And Watches (but it won't happen overnight)"?Mac 360?2/15
"Rumor: Samsung plans Apple 'iWatch' competition"?Computerworld?2/15
"Opinion: Focusing On Daily Apple Rumors Is A Dangerous Game, But A Popular One"?App Advice?2/15
"TLDR: iMac vs MacBook?" [Video Report]?blip?2/15
"Forget Skeuomorphism: The (Digital) World Is Geting Flatter"?ReadWrite?2/15
"How Lightning Tightens Apple's Control Over Accessories"?New York Times [Free/Paid Registration Required]?2/15
"Apple TV and the future of gaming"?iMore?2/15
"Third party apps may finally land on the Apple TV this fall"?iDownload Blog?2/15
"Rumor: Apple TV To Spearhead A Major Push Into Television Apps And Games"?AppleBitch?2/15
"Apple: At Least Tim Cook Doesn't React Like Hysterical Media Members"?TheStreet?2/15
"CEO Tim Cook: Apple retail stores are 'like Prozac' to me"?The Register?2/15
"Apple's Rumored IWatch: Potential Disruption Or High Priced Accessory?"?Tech-Thoughts?2/15
"Microsoft doesn't want to take billions from Office for iPad?"?iDownload Blog?2/15
"From Mac To iPhone To iPad To Apps: How Apple Is Crushing Microsoft To Oblivion"?PixoBebo?2/15
Non-Apple
"Half of Parents Join Facebook to Creep on Their Kids"?Mashable?7:53 PM
"Why Gmail is awesome (and how to get the most out of it)"?Digital Trends?4:38 PM
"Contracts? We don't need no stinking contracts!"?ZDNet?2/15
"Linux trailed Windows in patching zero-days in 2012, report says"?ZDNet?2/15
"Top 10 security tips to protect your firm from cyber woes"?V3?2/15
"Q&A: How safe is private browsing?"?USA Today?2/15
"What is Samsung's Galaxy Altius?"?TG Daily?2/15
"Peak Gmail: Too Many Messages, Not Enough Space, And, Finally, A Way Out"?TechCrunch?2/15
"Google Rated The Best Place To Intern In 2013, Followed By Qualcomm, Microsoft, Intel And Cisco"?TechCrunch?2/15
"DIY Cloud: Choosing your own virtual machine image sizes/Why settle for off-the-shelf virtual machine image sizes when you can customize them?"?Network World?2/15
"14 Tips for Selling Software and Services Online"?CIO?2/15
"Why You Shouldn't Care About Android 4.2.2"?PC Magazine?2/15
"10 Samsung Galaxy S III Tips and Tricks"?PC Magazine?2/15
"Facebook's latest revenue trick: Pay to promote friends' posts"?Los Angeles Times [Paid Membership Required]?2/15
"What you can learn from the monster LibreOffice project"?InfoWorld?2/15
"The top 15 cities for tech startups: If you're considering working for a tech startup or launching one of your own and need to know where the venture capital is flowing, one of these cities may soon be the place you call home"?CIO?2/15
"B is for browser: An homage to 12 Web greats/In honor of Mosaic's 20th birthday, join us for an alphabetical appreciation of 12 of history's great windows on the Web." [Slideshow]?Computerworld?2/15
"Did screenshots of a Samsung Altius smartwatch leak?"?CNET News?2/15
Humor/Cartoons
"Common afflictions of kitchen appliances."?The Joy of Tech [cartoon]?2/15
"Adobe Comeuppance: Game, Set, Match!"?The PC Weenies [cartoon]?2/15
"Dell Deal: The Same as Insider Trading/By its nature, a leveraged buyout by corporate insiders is a betrayal of their fiduciary duty to other shareholders."?Barron's?12:02 PM
"Microsoft Is Losing $2.5 Billion a Year by NOT Being on iPad"?CNBC?11:55 AM
"How Microsoft Scroogled Itself"?Techland?8:06 AM
"Despite 'Scroogled,' Google Quietly Touches New Highs"?The Motley Fool?8:37 AM
"Microsoft's Business Troubles Concentrated in 10 Prominent Products"?eWeek?12:01 PM
"Microsoft job postings confirm more about Windows and Windows Phone Blue"?ZDNet?12:00 PM
"Microsoft Adds 100,000 Office 365 Users In Texas"?redOrbit?12:01 PM
"Microsoft confirms Office 2013 licenses can't be transferred to other computers"?Engadget?8:35 AM
"Microsoft job post gives more info about 'Windows Blue'"?CNET News?2:25 PM
"Microsoft's Xbox Holds The Top Spot For 25 Months In A Row"?RTTNews?12:01 PM
"Microsoft job postings confirm forthcoming Windows Blue upgrade for desktop and phone"?The Verge?12:01 PM
"HP Debuts AutoFlow Business Process Outsourcing Platform"?eWeek?12:03 PM
"May Itanium Rest in Peace, Almost: Intel won't be using its newer manufacturing process for the next?and possibly the last?iteration of the Itanium, and it's really a shame."?PC Magazine?8:54 AM
"Cisco's Big Debut and Ford's Record-Breaking Performance"?The Motley Fool?8:48 AM
"Facebook defends Graph Search's privacy controls for teens"?TechHive?11:54 AM
"Facebook targeted in 'sophisticated attack'"?TG Daily?11:58 AM
"Facebook says it was a target of sophisticated hacking"?Reuters?9:13 AM
"Facebook was targeted by 'sophisticated' hackers" [Video Report]?BBC?8:54 AM
If your kids have been begging you for a pet but you don't have the space for a dog or someone in your household is allergic to cats, the Seattle Animal Shelter says they have the perfect solution: start small.
The shelter on Saturday, Feb. 16 is hosting Cool City Pets, an adoption event highlighting small animals looking for their forever homes.
From 1-3 p.m., potential adopters can meet the many small animals available for adoption from the shelter, including: rabbits, hamsters, guinea pigs, rats, birds, reptiles, ferrets, mice and more.
Volunteer small-animal specialists will be on hand to help adopters find the right pet. They provide information about each animal's characteristics and needs, demonstrate basic care and handling skills, and answer questions.
The Seattle Animal Shelter features Cool City Pets the third Saturday of every month. All ages are welcome, but children must be accompanied by an adult. Animals may be adopted by adults only.
Adopters must be prepared to provide proper housing, food, water, toys and other materials necessary for the care and good health of the animal. The adoption fee for small animals ranges from $15-$40.
Also, the adoption fee for rabbits will be waived for this Cool City Pets event because it coincides with the shelter's Hop To Adopt! event
The Seattle Animal Shelter is located at 2061 15th Ave. W, about a mile south of the Ballard Bridge. If you would like more information or directions, call (206) 386-7387 (PETS) or visit the shelter's website at http://www.seattleanimalshelter.org.
The shelter is open Wednesday through Sunday, noon-6 p.m. for adoptions and for licensing.
SYDNEY: Australian intelligence had detailed knowledge of the case of a Melbourne man thought to have been an Israeli spy well before he died in a Tel Aviv jail in 2010, a report said Saturday.
"Every day that goes by you see how deeply involved they were," a senior Israeli official told The Australian newspaper. "It is clear they were in the know long before he died."
The unnamed source told the paper that Australian officials had suspected the man known as "Prisoner X" of spying for Israel and had interrogated him, adding "they (the Australians) knew many things".
"Then, when the coffin was returned to Australia, they knew he was not some backpacker who got lost trekking," the official said.
An Israeli probe into the death in December 2010 of the prisoner identified in Australian media as Ben Zygier, a 34-year-old Australian Jew recruited by Israel's Mossad spy agency, found he had committed suicide.
But a justice ministry official told Israeli journalists the judge handling the case has demanded a further probe "to examine issues of negligence".
The fact that the detainee, held in a high security prison under continuous surveillance, managed to hang himself has raised questions and fed conspiracy theories that have been reported by the Israeli and Australian media.
Many questions remain unanswered in the mysterious case and Zygier's family has not commented since the Australian Broadcasting Corporation broke the story naming him as Prisoner X last week.
Australian journalist Jason Koutsoukis, who interviewed Zygier several times in 2010 while working for Australia's Fairfax Media, said the Melbourne-raised lawyer who moved to Israel in about 2002 had vehemently denied spying.
Australia's Foreign Minister Bob Carr said last week he was troubled by Zygier's death but could do little without a complaint from the family.
Carr, who only became foreign minister in early 2012, had earlier said he had been told there was no record of contact between the prisoner's family and the Australian embassy in Tel Aviv or the Department of Foreign Affairs in Canberra.
"So on my advice, the Australian government was not informed of his detention by his family or by anyone else," he told the ABC.
Carr has since admitted that Canberra was informed in February 2010 -- 10 months before Zygier died -- that Israel had detained an Australian-Israeli citizen on national security grounds.
He has since ordered a review of Australia's handling of the case.
Carr said Canberra had sought assurances at the time that the detainee's legal rights would be respected and that he was not being mistreated.
"At no stage during his detention did the Australian government receive any request from the individual or his family to extend consular support," he added.
??? What is an autoresponder? Where do autoresponders fit in?
You absolutely need none of this unless you have a small business. So go do something else if you are just interested in internet things but don't want to make money by offering what you know about online.
Autoresponders have replaced advertising for small business today.?
This new field is the equivalent of all the advertising you are familiar with in the past: print, television, radio, that was my business for years. So email marketing is where I need to direct my own expert skills - like you, learning the new "platforms" (internet work spaces) and all the ins and outs of what and how to get the word out about your business.
The days of print, tv and radio have turned into email marketing and social media and something called SEO (how people find you online). Phew! Like you, I have had? a lot of learning to do!
Like you, I am still and constantly learning, because just as the new field of online webpresence and email marketing was exploding, and just after I had helped some of the big players today develop their message to the public and how to convey what they did online, I took time off for a different aspect of my life. Maternity leave? Well, not exactly. I took leave to regroup and reinvent myself after empty nest, and did other things, far from internet marketing!
So back to autoresponders.
This is the ABC of how you return email or "respond" to me, automatically, when I am interested in what you have to say. Or how you capture my interest, if you like, when I am not sure I am even interested!
Imagine if television ads played once or had only one "spot". You would forget about the message! So this is the importance of telling people more than once, in little one minute bursts, that you are there with something for them.
The good news is that all this is inexpensive compared to the old days of advertising. The bad news is that you HAVE to learn about it, something about it, yourself if you are in business.
Yes, you can delegate. But the more you know, the less expensive to delegate.
NEWSLETTERS
?This is the choice of 'vehicles' on the market right now - changing next week, possibly. For newsletters - which are losing their value - the traditional players are Constant Contact, Mail Chimp.
What can you do with them? You get an account, load in your email addresses, and create beautiful newsletters that you send out in mass mailings, personalized.
What is personalized? That means they all say Dear Wanda, or Dear Michael. You can send hundreds at once, and they all arrive as though just directed to the one person.
These are called "Campaigns" - meaning you create the message, load the list (or select the list of people from your contacts) - and then send at a specified time.
AUTORESPONDERS
Autoresponse means that a specific response is generated when an action is performed. Stimulus - response, in the internet world.? This refers to a series of email messages, not just a monthly newsletter.
You want this.
Why do I say that like this? Because you do not want to respond to people, you want your system to respond to people, that's why. So when I indicate I like what you have, and want to hear more, you go off to Tahiti and the email marketing system does the rest.
Here's what you can do:
say howdy back and thanks, I'll get back to you with great stuff soon.?
create a mini free course, delivered twice a week, in someone's inbox, leading them to like and trust you and your information.?
create a series of something else, not quite so structured, like quote of the week or other tidbit of information.?
advertise your special offers.?
The difference between a typewriter and a computer keyboard are enormous; so is the difference between a single email and an autoresponder.
Imagine backspacing over every letter when you change your mind or make a mistake? That's what one email at a time is like when you can send out thousands....
Think lazy, really lazy! Think I want to do the minimum and then go off to Bali. How can I do that and have my business support me? What can I do faster, easier, in batches, automatically? That is the world of the computer. ?
Remember this field is evolving so quickly that this information changes every week!?
Now that is enough to digest for today. Oh, wait! Would you like the names of autoresponders you can investigate? Here they are: Constant Contact and Mail Chimp (again, with limitations), Aweber and Active Campaign (better) and Infusionsoft (for big players, expensive).
You start free or less than $20 per month for your list under 1000 names. More about building lists another time.
Wishing you infinite support for your holistic small business,
