It can be somehow overwhelming to promote a small business, because it is not always easy to where to promote the blog, where to list the business, and how to stay on top of the trends. You have to build relationships and gain awareness since it is considered the ultimate goal anyone should look forward to achieve when promoting a business. LinkedIn can support your personal brand and the company brand if you create a company page. The only problem for a small business is with the promotion of the company brand VS the personal brand and the determination of how both come together. The option of having company pages on LinkedIn assists you with solving such an issue.
In addition to helping you improve search engine rankings, LinkedIn company pages also gives you the opportunity to have more information on them that isn?t afforded on the personal page. Potential employees wisely use company pages to search for information about a certain company; however, there is a possibility that a business might get overlooked if it?s a small one with less than 5 employees.
Company Page Benefits on LinkedIn:
Spreading awareness
Any user who is searching for a company within his/her geographic area will be capable of finding it and have the chance of seeing an overview of it.
Information about the company
You will be able to provide other users with information about your company, and not about you or any of the employees.
Optimize through search engines
The company pages you make on LinkedIn can help you with getting your company on the first page of most of the search engines. Too many listings of local directory can push your own SEO efforts to the second or third page; therefore, be careful not to have too many of them.
Promote your blog
Link your blog RSS to your LinkedIn company profile, and make sure other groups can see it.
Company branding
Your company page should include good, relevant, and pertinent information and ideas about your company. It should also include your logo to promote the company?s visual recognition. LinkedIn company pages provide its users with another way of promoting your personal brand as well as your company. LinkedIn pulls the employees, by the time you create a company page, and provides links to them by having them listed as an employer.
Your services and products can be recommended by customers. Take the opportunity and inform your customers that you made a company page, and would appreciate a recommendation. Use the opportunity by sending them the link to the page in order to keep them updated and reminded to pass your name on to other people who might benefit from the services and products you are providing.
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