Lafayette, California (PRWEB) February 13, 2012
In 2011 the first baby boomer generation began to age 65. Almost daily stories in the media has generated problems, needs, impact, influence and sheer size of the oldest of our population. The growing discourse changes in retirement trends, the fact that the 55 + age group is the fastest growing segment of entrepreneurs, a call to advertisers that they could afford to ignore this audience as well as statements new markets, delivering this demographic. Aging-in-place technology, social and mobile media, the cost of power and grandparents, the total wealth of opportunities to meet the needs of the mature market is the ninth annual What would the Next Business the Boomer Summit will be held 28 March in Washington, DC There the country?s leading analysts, the best researchers and executive strategists will gather to introduce new products research and services and to provide specific ways to reach and successfully selling to baby boomers and senior users. This is the event to meet entrepreneurs and brand teams pursuing baby boomer customers and learn marketing strategies that work to achieve them.
It opens with a keynote delivered by veteran political strategist Donna Brazile, to design a custom business model for the new economy. In Jody Holtzman, senior vice president of AARP leadership group will identify and evaluate entrepreneurial and market opportunities associated with new economic longevity. Dig his speech was the economic activity associated with the demographic phenomenon of people live longer, richer lives and examine the areas where the needs and aspirations of Americans 45 and older are not met. Also, he shows a new framework for approaching both social needs and economic opportunities associated with new and vibrant population.
track event will examine the trends in the following areas, with emphasis on the agenda:
? Innovation and the economy
? Baby boom ?generation will have the money and desire to connect with their grandchildren, but given the investment climate, have to inherit the money in the future? Moderator Lori Bitter, President, Media personnel will get to Jodi Olshevski, assistant vice president , Hartford, Robert Steven, Vice President, My Home & Family Portfolio IVS-Portfolio Management, AARP and Sandy Timmermann, Assistant Vice President, MetLife and MetLife Mature Director of the Institute for Market to tell what changes and selection of retirement employment, and to protect the money that seniors can do to thrive in an era of lowered expectations.
? He is a mature consumer segment, which currently generates the most interest and excitementgrandparents. The increasing economy is large (40 million), growing and profitable. Grandparents spending the money on necessities, training and luxury for their grandchildren. They will invest in training and technology lessons. Missy Sullivan, editor of Smart Money magazine Wall Street, and Robert Steven, Vice President, My Home & Portfolio family, IVS-Portfolio Management, AARP, identifying business ecosystem benefits of baby boomers in this brand new role.
? Baby boomer women are the main purchasing officers, chief officers, care, and primary health care for their families. They often influence the decision to purchase travel and investments for himself and large family. Myrna Blyth, editor in chief of shares inspiring insights ThirdAge.com panel of women in new media and business. ? integrated media and marketing, social, mobile, games
? Moderator Deborah Jacobs of ?Forbes? Tech Trends session will answer what mature consumers want most from their smart phones, tablets and the Internet itself. In Laurie Orlov, Founder, aging Place Technology Watch and rainy Lee, director of the Pew Research Center Internet & American Life Project, will present the latest data to answer them, and discuss how it can stimulate investment and strategy companies, small and large.
? Boomer Trends in E-tail, retail and mobile trading session delves into the dramatic changes in buying behavior of consumers online and mobile world. I think it forces retailers, staff and partners in new ways. Moderator: Gail Kirby, Ph.D., Marketing, Santa Clara University, she Jeff Hasen, CMO of Hipcricket and Candace Corlett, president of WSL Strategic Retail move some channels for the modern world.
? Participants will explore the latest trends in how companies use the media to encourage the results to industry leaders, including AARPs director of social communications and strategy, Tammy Gordon.
? Beth Carpenter, digital distribution, the AARP has one of the many bright minds from Google for a popular sessions Using Google, Facebook and Twitter to build your business to support the business by showing them of how to leverage Google, lots of free products to increase web traffic, optimizing search engine behavior, and tools to use, Ad Words, Twitter and Facebook to interact and engage with potential customers.
? new economy of services at home, caregiving, mobility and health
? The prospect of stagnant homebuilding, industry, which helps to make the surge in remodeling of the space age was examined by Steve French, Managing Director, several Institute (NMI), and Gail Gibson Hunt, president and CEO of the National Alliance for child care. They explain why wireless technology for home health blowing in front of the healthcare reform debate, and a growing number of caregivers (and their impact on policy) will attract the attention of Congress.
? Health Services 3.0 panel will assess the business, found that baby boom ?generation technology platform of choice when it comes to managing their health. Lessons mHealth flourishing kingdom, this panel will include Jeff Shoemate, vice president of innovation and Business Development, United Health Medicare & Retirement Ilya Oshman, SVP, FP & A, Weight Watchers and Charlotte Yeh, Chief Medical Officer, AARP.
? Have more life expectancy and need and want to work, study the boomers an encore career in record numbers. Mary Furlong, president and CEO, Mary Furlong & Associates, and Gene Zanlo, CEO, MBO Partners, will explore the field with the highest growth and issues from those that are reimagining of life again.
often cited as Worth the cost just for registration, lunch with the experts an opportunity for all attendees exclusive access to the best analysts, writers, bloggers and experts Boomer market at this meeting. The list of host table is available http://boomersummit.com/lunch.html.
The
full list of speakers is available http://www.boomersummit.com/speakers.html.
?boomer, senior and childcare market is large and growing. changing economy create change in cost, which becomes the new normal. This conference will bring together innovative companies and best thought leaders in marketing innovation and diffusion Mary Furlong, What?s next conference maker says the market is growing more rapidly growing markets of Brazil, Russia, India and China. Join us in March to identify the most important segment of the economy as long lives. ?
conference was held on 29 March to 11:00 at the National Press Club. Speakers and sponsors are making new product research and service lists.
The sponsors
Whats Next Boomer Business Summit, the platinum level of AARP, and UnitedHealthcare of media personnel; gold level: Microsoft, Connecting, Silverado Senior Living, MBO Partners and RLTV Caring.com; silver at: General Mills, Google, GreatCall, FaceTime Strategy, The Hartford, SilverRide, GrandCare LTC system changes, I Independa
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Source: http://www.pepsnap.com/chance-of-longevity-in-the-u-s-is-comparable-to-the-bric-emerging-markets/
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