PR Building and the Customers | Business 2 Community

Marketing is such a process where the value is proposed to a customer and the customer in turn gives something of a value to the company. It helps in maintaining the relationship with the customer based on the satisfaction the customer gets with the product or service of that respective organization. Similarly, public relations or what it is commonly known; PR is a way of building relations with the public according to their needs fulfillment by the company?s offers of their products and services.

Every company has a marketing department. It helps in identifying the market segment in which the company has to target its services and products. This is done through the market analysis, identify the feasible segments and short list the target segment, then, according to the companies? requirements, the strategies are made through applying different marketing tactics.

However, this can be done through the help of outsourcing this work to a PR consultancy. They analyze trends, predict their consequences, counsel the organization leaders for whom they are working, and implement programs of action planned and surveyed by the market analysis.

PR consultancies also work their way to minimize the public consequences involved despite the relationship building. They provide interactive online services, and information about what they do. They provide the consultancies for the public relations to build recognition with all the internal and external customers etc. Any organization that thinks their public image is important applies the strategies of PR. There are a number of public relations features and functions for the corporate world. They can be analyst relations, the relations with media, internal and external relations such as investors etc, and internal communications by building workforce relations.

The PR consultancy helps in all this to be made into effective actions. They also provide their services in other areas of PR such as:

• Consumer lifestyle
• Financial PR
• Crisis management in public relations
• Government based relations
• Industry to industry relations

The services of the PR consultancies also help in publicity of the company?s product and services through road shows; public image development tactics etc. other than this, the PR consultancies have online blogs and forums to facilitate the tactics of PR for a client company. They savor the privacy of one company and do not allow others to spy on those companies. This way, the safety measures of working with them is made easy.

Source: http://www.business2community.com/public-relations/pr-building-and-the-customers-0143195

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